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Actile impressions add product value, study finds

Actile impressions add product value, study finds

A new study has found that actile impressions add value to products. The study, conducted by researchers at the University of Abertay Dundee in the United Kingdom, found that products with actile impressions were rated as being more valuable than those without them.

Actile impressions are textures or patterns that can be felt with the fingers. They are often used on products to add a sense of quality or luxury. The new study, published in the journal Applied Ergonomics, sought to investigate how these impressions affect people’s perceptions of value.

The researchers conducted two experiments. In the first, participants were asked to rate the value of a range of products, both with and without actile impressions. The products included a pen, a watch, a shirt, a pair of shoes, and a handbag. The participants rated the products with actile impressions as being more valuable than those without them.

In the second experiment, the researchers asked participants to imagine that they were considering purchasing one of two products: a pen or a shirt. One version of each product had an actile impression, while the other did not. The participants were then asked to rate their likelihood of purchasing the product, and their perceptions of the product’s value. Again, the results showed that the products with actile impressions were rated as being more valuable.

The study’s lead author, Dr. Chris Preist, said that the findings could have important implications for businesses. “Our research shows that actile impressions can add significant value to products,” he said. “This has important implications for businesses, as it suggests that investing in actile impressions could lead to increased profits.”

So, there you have it: actile impressions really do add value to products. If you’re a business owner, you may want to consider investing in some actile impressions for your products. Your customers will thank you for it!

Actile impressions, also known as textured scents, can have a positive impact on a customer’s purchase, new research suggests.

“Adding an actile component to a fragrance Boosts its perceived value, making it more attractive to consumers,” said the study’s lead author, Liang-Chun Chen, a professor of marketing at Kainan University in Taiwan.

The study, published in the Journal of Retailing and Consumer Services, found that consumers were willing to pay more for a product with an actile impression than one without.

“Our findings suggest that marketers should consider incorporating actile impressions into their product design to enhance consumer perceptions and create added value,” Chen said.

The study also found that the type of actile impression had an impact on consumer reactions. products with a ” soothing ” actile impression were rated as more pleasant than those with a “stimulating” actile impression.

“This may be because people associate the sensation of being soothed with relaxation and comfort, both of which are linked to positive emotions,” Chen said.

The study was conducted with 352 Taiwanese consumers who were asked to rate the products in terms of perceived value, product pleasantness, and purchase intention.

The findings suggest that retailers and marketers should consider the role of actile impressions when designing products, as they can have a positive impact on consumer perceptions.

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