A report entitled Sugar Reduction:The evidence for action says the UK needs to carry out a “sustained and coordinated reduction strategy.”
The report recommends larger scale and more consistent food portion sizes, banning unhealthy food advertising before 9pm and introducing a “sugar tax”.
Banning unethical promotions of sugary drinks could help prevent thousands of cases of diabetes every year, according to a new report. Shelly Asquith, president of the NUS, told university vice-chancellors: “It is disgraceful that companies are targeting under-18s with their promotions and encouraging what is becoming more and more an entrenched culture of excessive drinking.
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Food marketing brings together the food producer and the consumer. Through a chain of marketing activities the needs and wants of the consumer are addressed. market to sells the product. advertising, marketing and promotion of products is an important task for any company who wishes.
The Fast Food Industry – Since the early s, fast food culture spread rapidly throughout America and quickly became a significant part of American culture.
A 20% tax on sugar-sweetened beverages (SSBs) in the United Kingdom (UK) was introduced in April 2018 in an attempt to reduce their consumption and related health problems such as obesity and tooth decay. The tax applies to drinks with a sugar content above 5 grams per 100 milliliters (ml).
A new study published in the British Medical Journal (BMJ) suggests that a complete ban on the promotion of SSBs could be more effective than the sugar tax in reducing their consumption.
The study, conducted by researchers at the University of Oxford, used a computer model to simulate the effect of different policy interventions on SSB consumption in the UK. The model took into account a range of factors, including the price of SSBs, advertising, and availability.
The results of the simulation showed that a 20% tax on SSBs would reduce their consumption by 3.8%, while a complete ban on advertising and promotion would reduce consumption by 7.7%.
The authors of the study conclude that “a complete ban on the promotion of SSBs could be a more effective policy than a sugar tax in reducing SSB consumption and related health problems.”
This study provides valuable insights into the effectiveness of different policy interventions for reducing SSB consumption. However, it is important to note that the simulation is based on a number of assumptions and does not necessarily reflect real-world conditions. Further research is needed to confirm the findings of this study.
