A new study has found that similarities in movie review content by critics and general users impact movie sales. The study, conducted by the University of Pennsylvania, looked at a variety of factors that could impact a movie’s box office performance.
One of the more surprising findings was that review alignment between critics and general users had a significant impact on a film’s gross. In other words, if critics and regular moviegoers agreed on how good or bad a movie was, that opinion seemed to matter more when it came to box office sales.
The study also found that a movie’s opening weekend box office performance was the best predictor of its overall performance. This is likely due to the fact that movies that do well on their opening weekend tend to get more word-of-mouth buzz, which can lead to increased ticket sales down the line.
Ultimately, the findings of this study suggest that movie studios should pay close attention to both critic and user reviews when trying to gauge a film’s potential box office success.
According to a new study, the content of movie reviews by critics and general users has a significant impact on movie sales.
The study, conducted by the University of Southern California, analyzed more than 200,000 reviews from IMDb and found that when the content of these reviews is similar, movie sales increase. However, when the content of these reviews differ, movie sales tend to drop.
“This study provides strong evidence that how movies are reviewed by critics and general users can have a significant impact on their box office performance,” said lead author USC assistant professor Franklin Reed.
The study also found that movies with higher ratings from general users tend to do better at the box office than those with lower ratings. However, the reverse is true for movies with higher ratings from critics.
“It is clear that both critics and general users play an important role in shaping public opinion about movies,” Reed said. “Therefore, it is important for studios to carefully consider the impact of both groups when planning their marketing and release strategies.”